Privacy Policy

Effective date: 12 November 2026

The Fold is a game for iPhone, iPad, Mac and Android made by Alexander Berezin ("we", "us"). This policy explains what information is handled when you play the game and who handles it.

What the game itself stores

Your progress, settings and Hall of Fame results are saved only on your device. The game has no accounts and no servers of its own, and we do not receive, collect or sell any of this information. Deleting the game deletes this data.

Advertising

The game shows ads inside the in-game E.C.H.O. terminal. The ads come from third-party advertising networks through an ad mediation service, which chooses the network that fills each ad. To show and measure ads, these advertising partners may collect information from your device, such as:

• the device's advertising identifier (on iPhone and iPad only if you allow tracking);
• IP address and the approximate location derived from it;
• device type, operating system, language and app version;
• how ads are shown and interacted with, and diagnostic information.

Before any ads are requested, the game asks for your choices where required: a consent prompt in the European Economic Area, the United Kingdom and Switzerland, and Apple's App Tracking Transparency prompt on iPhone and iPad. If you do not give consent, only non-personalised ads are shown. You can change your consent at any time in the game under Settings → Privacy Settings (where available), and reset or limit the advertising identifier in your device settings.

Each advertising partner handles this information under its own privacy policy. We will list the partners on this page.

Purchases

The Frequency Filter, which removes ads, is sold through the Apple App Store or Google Play. Payments are processed entirely by Apple or Google; we never see your payment details. The game only receives confirmation that the purchase was made, so that it can be restored on your device.

Children

The game is rated 9+ and is made for a general audience: its content is suitable for players aged 9 and over, but it is not directed primarily at children under 13 in the sense of children's privacy laws such as COPPA. We do not knowingly collect personal information from children. Parents can use the parental controls built into iOS (Screen Time, Ask to Buy) and Android (Google Family Link) to manage purchases and play time.

Your rights

Because we do not hold personal data about you, requests to access or delete information collected for advertising should be made to the advertising partners, or handled through the consent and device settings described above. You can also contact us and we will help.

Changes

If this policy changes, the new version will be published at this address with a new effective date.

Contact

Questions about this policy: feedback@playthefold.com